Analytics / Reporting
Although your website has completely launched, it doesn't mean that we are finished with you, your practice, and your website. We still have a great deal of work to do. In order to acquire new patients on a regular basis, your website must be monitored constantly to ensure that everything is working properly in terms of achieving the highest possible ROI for you. We look at everything from the content to what pages visitors are on when they leave.
We have a large number of tools that we use to read the performance of your website. We are given essential information from these tools that can help us develop and implement marketing strategies that will achieve higher rankings and generate more patient referrals for your physiotherapy practice.
We have specific software that can let us know any of the following:
- Who it is finding and visiting your physiotherapy website.
- Where exactly your visitors are coming from.
- Exactly what search keyboards visitors are using to get to your website.
- Just how productive your web marketing is compared to your rivals.
- What your conversion rate is - turning visitors into either leads or clients (sales).
- Whether or not your overall marketing budget is being spent well and relevantly.
- Visitor and Content Summaries
- Referring Keywords
- Referring Sources
- Time spent on site
- Conversion path analysis
- Navigation Paths
- User Trends
- Repeat visits & new users
All of the above listed information is essential to effectively increase your patient referrals. We specialize in this type of work and can use the results that we acquire from our optimisation tools to improve your website and your practice as a whole. We make changes on a regular basis that are relevant in order to maximize the traffic and the amount of traffic that your physio website receives.
Send us an e-mail
or give us a call and find out exactly what we can do to help your physiotherapy practice acquire more patients and more income.
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